Taste Masking

When we think of taste, we like to think of the positives: the sweet, vibrant flavors of fruit, the rich, caramelly tones of a latte, the brisk bite of a breath mint. But for all the positive tastes in the world, there are as many that we consider undesirable off-notes: the bitterness of plant proteins, the metallic taste of pharmaceutical actives, and more.

Taste masking is key to overcoming the flavor hurdles that health and nutritional ingredients impart to applications. Sweetness has long been a counter to tackle subpar taste, but as consumers and health professionals continue to scrutinize sugar, formulators are left seeking other means of taste masking to perfect their applications’ flavor profiles.

Look no further: Savarin™ from Apura Ingredients is here to steer your application’s flavor profile in the right direction.

As consumers start frequently demanding new nutritional ingredients, like plant protein, so many of those have flavor challenges. Taste masking is how you can overcome those!

Dave Douglass
Director of Sales

Other resources

- Savarin™
Savarin™ 100HY A compounded flavor in compliance with IOFI Code of Practice, FEMA GRAS and REGULATION (EC) 1334/2008. Savarin 100HY masks functional ingredients’ off notes, and it works well to mask the off notes of herbal and protein ingredients.
Savarin™ 100PN A compounded flavor in compliance with IOFI Code of Practice, FEMA GRAS and REGULATION (EC) 1334/2008. Savarin 100PN improves the milk notes/creaminess of plant-based proteins. It masks the off notes of pea, soy, and hemp proteins.

Suggested Uses

  • Plant-based protein beverages
  • Plant-based milks, such as almond milk
  • Functional beverages
  • Bitter beverages, such as beer